Year
2025
Client
Angel's Envy
INDUSTRY
Drinks
Partnership
Brand
To develop elegant, giftable packaging that enhances the experience of Angel’s Envy while reflecting the brand’s modern craft and authenticity.
Both concepts use a book-style rigid board construction with brass foiled branding and artwork. Each box was designed to hold interchangeable fitments, allowing flexibility across product formats. The Retail Gift Box houses a 750ml bottle with Port Syrup, while the Tasting Kits accommodate various combinations of mini bottles and chocolates. Interior pocket sleeves, card inserts, and storytelling panels add layers of engagement and discovery.
The creative direction reflected the duality of Angel’s Envy: the heritage of bourbon-making and the innovation of finishing in port barrels. Rich metallic tones in brass, turquoise, and carnelian echoed the warmth of the whiskey while adding a touch of understated luxury.
Every element was designed for precision and sustainability. No plastics were used, with recyclable rigid board, paper wraps, and foiled details forming the foundation. The interchangeable fitments, finger-pull recesses, and carefully engineered closures ensured both protection and ease of use.
