Year
2023
Client
Artisan Spirits Ltd
INDUSTRY
Drinks
Partnership
Brand
To create a premium presentation pack for Angostura Tamboo that captures the spirit of Trinidad’s Carnival, expresses modern craftsmanship, and establishes a strong visual identity for a new sub-brand within the Angostura family.
The exploration focused on sculptural structural forms and vibrant, layered graphics. Metallic accents, deep embossing, and rhythmic patterns referenced the beat of the steel drum and the visual spectacle of Carnival. Structural ideas ranged from bold rigid boxes to angled display forms that echoed the motion and energy of dance and music.
The creative direction was inspired by rhythm and light, translating the sound and motion of Tamboo Bamboo and Carnival into visual design. The packaging became an artistic expression of movement, with geometry and color used to evoke energy, warmth, and cultural pride.
Each concept was developed with an emphasis on tactility and storytelling. Premium rigid board structures were paired with custom fitments and high-gloss paper wraps. Details such as foiling, spot UV, and layered texture contrasts were introduced to elevate shelf presence and express the celebratory character of the brand.
