Year
2025
Client
Sazerac
INDUSTRY
Drinks
Partnership
Brand
To develop an extraordinary presentation pack for Eagle Rare’s 25-Year-Old release that conveys rarity and heritage through form, materials, and experience.
The structure featured a dark wood-grain exterior finished with a satin lacquer and accented by electroformed metal decals. Engraved aluminium-clad doors opened to reveal a luminous interior, where the bottle sat within fabric-wrapped EVA fitments detailed with a heat-pressed feather motif. A custom neck yoke and magnetic closure ensured both security and elegance.
The creative direction drew from Eagle Rare’s emblematic feather, symbolising grace, freedom, and legacy. This motif carried through the structure, uniting exterior and interior elements in a cohesive story of craftsmanship and prestige.
Every detail was engineered for precision and sensory impact. A glass test tube housed the certificate of authenticity, secured by custom metal clips. Integrated lighting illuminated the bottle from below, creating a halo effect that enhanced the sense of ceremony during unboxing. Materials and finishes were carefully sourced to deliver a refined, tactile experience.
