Year
2025
Client
Falconer
INDUSTRY
Watches
Partnership
Brand
To design a premium watch box that enhances Falconer’s product presentation, conveys luxury through detail and proportion, and ensures protection and display versatility.
The concept features a rigid structure wrapped in textured paper with soft interior linings that cradle the watch. A hinged lid and precision-fit internal fitments ensure a smooth reveal, while minimalist branding and sharp geometry reinforce the sophistication of the Falconer aesthetic.
Inspired by the meticulous craftsmanship of watchmaking, the design explores restraint and precision. The interplay of shadow lines, material contrast, and clean architecture conveys quiet confidence and understated luxury.
Every element was carefully considered, from the tactile balance between exterior texture and interior softness to the integration of functional details such as concealed magnets and foam or fabric-lined supports. The structure was developed for repeatable quality and efficient production at scale.
