Year
2023
Client
Lauren Watt
INDUSTRY
Jewellery
Partnership
Brand
To design a luxury packaging collection for Lauren Watt Jewellery that enhances the unboxing experience, protects delicate pieces, and reinforces the brand’s refined identity.
The collection includes jewellery boxes for rings, earrings, necklaces, and bracelets, each presented within a rigid protective outer box. A coordinating carry bag completes the set. Materials, textures, and finishes were carefully selected to create a seamless, elevated brand experience.
The design language was guided by understated sophistication. Every element was chosen to convey quiet confidence through texture, proportion, and precision. The result is packaging that feels as timeless as the jewellery it protects.
Primary boxes were wrapped in textured PU and lined with soft microfibre to create a rich sensory contrast. Gold foil branding, an anodised aluminium base plate, and a push-button latch provided subtle touches of luxury. The outer protective boxes were paper-wrapped with embossed textures and gold foil detailing.
