Year
2024
Client
Sugarfina
INDUSTRY
Confectionery
Partnership
Brand
To design a series of seasonal and event-based packaging concepts that express Sugarfina’s signature blend of sophistication and fun, while delivering a memorable, collectible experience.
The creative exploration included multiple themed collections such as Night Glow Boxes, Spooky Illusion Cubes, and Horror Show Praxinoscope for Halloween, as well as festive designs like the Treat Train, Holiday Home, and Cheery Advent Tree for Christmas. Each structure combined imaginative storytelling with precision engineering, using techniques like glow-in-the-dark printing, mirror illusions, die-cuts, foiling, and integrated lighting.
The design approach celebrated Sugarfina’s playful spirit through innovation and craftsmanship. Every concept aimed to transform candy into a multisensory experience that connected emotion, nostalgia, and artistry.
Each pack was structurally developed to support interactive and theatrical unboxing moments. From LED-lit interiors and rotating mechanisms to layered acrylic panels and embossed details, every element was designed to elevate tactile engagement while maintaining feasibility in production.
