Year
2024
Client
Campari Group
INDUSTRY
Drinks
Partnership
Brand
To create a luxurious presentation pack worthy of The Glen Grant’s 30-Year-Old release, celebrating craftsmanship and history while delivering a sense of timeless prestige and collectability.
The final direction featured an MDF structure wrapped in a dark blue leather-textured material, accented by a debossed silver logo and an embossed blue poppy motif. A bespoke blue electroplated latch and metal detailing provided a distinct point of difference, while the interior revealed a carefully lined and patterned presentation with a ribbon pull for elegant access.
The creative idea centred on the blue poppy—a symbol of rarity, beauty, and distinction. This emblem became the unifying feature across textures, metalwork, and embossing, linking the craftsmanship of the whisky to the artistry of its presentation.
Every aspect was designed for precision and harmony: debossed pattern linings, electroplated metal components, and elasticated booklet holders ensured functional integrity and visual refinement. Materials were chosen for their tactile richness and structural stability, translating seamlessly from concept to prototype.
