Year
2021
Client
Whitley Neill
INDUSTRY
Drinks
Partnership
Brand
To create a single, standout gifting pack for Whitley Neill that enhances brand presence, delivers strong shelf impact, and aligns with sustainability goals through the use of lightweight, recyclable materials.
The chosen direction is a two-part moulded biofoam structure shaped precisely around the Whitley Neill bottle silhouette. The outer shell features a flowing embossed pattern inspired by the brand’s botanical roots, with a soft geometry that feels tactile and contemporary.
A soft card sleeve wraps around the centre of the pack, creating a clean branding canvas for variant storytelling while providing a simple and intuitive closure system. The combination of colour, sculpted form, and subtle foiled detailing ensures a distinctive presence on shelf.
The creative idea focuses on natural texture and simplified form. By expressing the essence of the Whitley Neill brand through sculptural surfaces and bold colour, the design reinterprets the gifting ritual through a modern, eco-conscious lens. The pack feels substantial without excess, and expressive without complication.
The pack was engineered as a lightweight but robust structure, using moulded biofoam for protective strength and material efficiency. The two-part construction holds the bottle securely in place while remaining easy to open and recycle.
The embossed pattern and brand detailing were refined to ensure crisp definition in moulding, while the card sleeve was designed for effortless application and strong visual clarity. The final development balances sustainability, manufacturability, and premium feel.
